PROGRESSING FORWARD STEADILY AND HEALTHILY

Coway continues to lead the market share in South Korea in each category – Water Filtration, Air Purifier, Bidet System and Water Softener. Our sales revenue has also been climbing healthily year over year.

A big thank you to all of you for making us the number one home wellness appliance leader.

MARKET SHARE

*in S. Korea

Advancing wellness since 1989.

Established in 1989, Coway has been dedicated to researching and developing environmental solutions, particularly in personal health and wellbeing. With the world’s best specialists and scientists working hand-in-hand, we strongly believe that we can achieve our mission and make our vision a reality.

"Being a market leader in both Korea & Malaysia, we strive to expand our knowledge and diversify our expertise globally, with the aim to make the world a cleaner and purer place to live in."

Our unique competitive advantage is that we complement our high-tech products with an innovative and modern design. In today’s world, the design of a product plays a major role in decision-making, thus prompted us to take that extra effort to deliver not just practical, but innovative design touches.

Through the years, we have progressively improved our Research & Development process with new findings and consumer behaviours. Simply said, this is our bread & butter, the fuel to keep us moving forward and dare we say, we will never settle.

Coway’s first R&D centre was established in 1993 and a year later, production of our very own products was carried out. The research and development is primarily focused on delivering customer satisfaction and consumer convenience rather than increasing profits for the company itself.

Equipped with 182 cutting-edge devices and equipment, our R&D centre was designated by TÜV SÜD, one of the world’s leading technical service organisations, to run self-analysis and test RoHS (Restriction of Hazardous Substances) electrical and electronic products.

Adding another feather to the cap, our R&D centre was later certified by WQA (Water Quality Association, USA) as a Recognized Testing Laboratory focused on running efficiency and safety tests.

Given the trust from these established organisations, we strive to instil our knowledge and expertise into the products and services especially for our customers all over the world.

R&D MISSION & STRATEGY

Strengthening competitiveness of existing businesses and laying the foundation for future growth.

• Strengthening future competitiveness
  
• Improving process efficiency
  
• Strengthening competitiveness of existing businesses

R&D MISSION & STRATEGY

Yugu Factory

After a year of completion, the Yugu factory in Korea expanded and became the world’s largest consumer electronics manufacturing site in 1995. Soon after, the factory started manufacturing filters in 1997 with its high-tech Programmable Logic Controller-based automated facility that produces 1.44million water filtration devices annually.

"Coway is the largest indoor filter manufacturer not only in Korea, but the world."

With a building area of 1,2859.98sqm and a floor area of 20,450.79sqm, the factory is equipped with nine water filtration device lines, four air purifier lines, nine filter lines and a carbon block line with an annual production of over 20million filters, water filtration devices and air purifiers. (as of April 2016)

The factory then focused on the environment and consistency with the aim of achieving zero waste, defects and breakdowns with the introduction of a system that achieves zero-fault during production, an Environmental R&D Centre and Water Analysis & Research Centre (WARC). These introductions have significantly improved productivity and quality and at the same time, reduced costs.

"Every single product goes through vigorous testing over 1,000,000 times."

DESIGN PHILOSOPHY

Discovering New Experiences and Lifestyles of Tomorrow

Forward thinking is what drives us. We like to simplify complicated problems. We like to give clear solutions to hazy experiences. This is what sets us apart from our competition as our iconic designs always complement our high-tech products.

DESIGN PRINCIPLES

• Honest

  True to the product’s purpose and use.

• Intuitive

  Revolutionise consumer experiences.

• Harmonious

  Complements every home and office.

• Innovative

  Instilling the experience based on consumer’s behaviour.

• Timeless

  Contemporary and eco-friendly.

DESIGN MANAGEMENT

• Coway
• Culture
• Creation

Coway uses "design" as a tool to provide the best products and services, so that customers can create a new culture that reflects upon the environment, human and future.

COWAY DESIGN INNOVATION CENTER

This is our in-house creative department based in Seoul, Korea, where all Coway products are designed. With our diverse experience, the team often starts with the consumer insights before moving on to creative solutions. Through this creative process, the team bridges consumer needs & wants with the high-tech products, making the invention higher in demand.

DE+NOVATION

"De+Novation" (Design+Innovation) is an annual event that showcases futuristic and conceptual design of our products. This event allows our designers to study and learn new trends and styles that may benefit our consumers’ experience.